Market Positioning with Product Packaging in Mind

Market Positioning with Product Packaging in Mind

This year, customers rely on packaging aesthetics and its convenience more while deciding what product to buy. It’s safe to say that it’s not about the product itself anymore: it’s about appearance and the appeal of it.
How does your packaging look? Can you define which emotions, exactly, your customers experience when they look at it? If yes – are you sure these emotions really appear, or is it just an assumption based on your liking?
Packaging is a separate product.
Of course, on the basic level, it’s an addition to its contains, to the main product. Packaging design and form convey your brand’s positioning, your unique message to the audience. It transmits the benefits your customers are thinking of when they thinking about your product.
On a more complex level, the packaging industry is a separate world with its own trends and customer demands, which evolve and grow annually.
A perfect marketing solution for your brand appears where people demands of both packaging and your product meet.
Few recommendation for packaging:
  1. Make packaging comfortable to use. Know how your customers will use a bag, where they will keep it, how many times they will have to open it.
  2. Experiment with a bag’s size and proportions: try to lower its walls or choose a wide bottom in doypack, turn the Stabilo bag upside down.
  3. Choose a stable, convenient bag: you don’t want your product to fall down in retail shops or in customers’ fridge.
  4. Choose to package with long-term storage. Ask manufacturers to choose samples of material to test them in your lab.
  5. Monitor trends sometimes — you might get from them some idea about what customers want to see in terms of packaging appearance. Appearance is very important right now. 
Let’s collaborate. You, developing a perfect message for the hearts and minds of your audience. We, reflecting that message in aesthetics, form, and functionality of your future packaging; according to the list :)
Aris Ltd. has been a think-tank of novelties on the flexible packaging market of Ukraine since 1992. We make both individual packaging with rotogravure printing and universal bags of diverse colours for you.

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