In our collaborations and projects, we’re always trying to find a perfect balance between clients’ requirements and their audience expectations. Sometimes, the proportion is not exactly 50:50, but we’re still doing it: the audience is the people who will interact with a product and with a bag the majority of time; so they have a bigger influence.

Recently, we’ve finished our project with Crazycap to make their audience’s lives — lives of experienced and amateur fishermen — better. Bags for fish food need to be stable and reliable.

Now, it's wrapped up into a comfortable package of high quality. Its stable, but flexible form and a plastic zipper, that keeps contents of a package home, ensure that any interaction with a product — transportation, selling, end-customer experience — will be safe and comfortable on any surface. (Which is important for fishermen and great for you if you want to sell products in the shop.) Also, due to bags’ flexibility and space-saving design, it’s extremely easy to transport them them. Packing is also much easier due to stable structure: it's not necessary to constantly adjust bag to put a product in it.

We used flat bottom bags that are new to the Ukrainian market but so popular in Europe and the USA. Every side of the package except its sidewalls to achieve product visibility: it increases brands’ trustworthiness and looks good in general.